Many brands that are being infringed upon within online marketplaces have dealt with the whack-a-mole scenario, where they clean up one issue just for another issue to pop up. Unauthorized and grey market sellers seem to become more creative and effective in their selling tactics, while the brand is left with the ramifications. This leaves the brand questioning who the sellers are and how they are getting access to their channels and products.
Brands who handle their investigations internally are familiar with prolonged time investments into investigating marketplace sellers and how infuriating it is when the investigation runs into a dead end.
New investigation methods are making it easier to achieve a quick win when seeking to help defend your brand within popular internet marketplaces. It is critical to monitor and clean up these sellers sooner rather than later as price erosion, market/brand dilution and consumer confidence issues can tarnish a brand with long lasting effects. During this webinar, you will learn tactics and methods used by leading brand protection companies and experts to find and identify even the most challenging third-party marketplace sellers.
Join David Howell, director of brand protection at Vorys, Sater, Seymour and Pease, and Kathleen Egan, VP of Customer Success at Wiser, as they discuss critical steps to effective investigations into grey market sellers in unauthorized channels.
During this free webinar, David and Kathleen will discuss the following:
-Critical components you must have in place to protect your brand and channels;
-New techniques grey market sellers are using to hide their identity;
-Applying investigation techniques to real world scenarios;
-Enforcement actions once you identified a grey market/unknown seller; and
-Various tactics to identify the source of the diverted product.